By Omolara Beyioku

Lagos. October 22, 2008. Multi–Links Telkom today announced new tariff plans that allows subscribers make calls on its network at N1 per minute, an offer the phone company says "has again raised the bar in the customer reward paradigm."

Chief Sales and Marketing Officer, Multi-Links Telkom, Dipuo Msimang says that every subscriber who uses N200 airtime within a day will then be able to make N1 per minute intra-network calls for the balance of that day, according to a company statement issued to Technology Times.

Hitherto, Multi-Links Telkom was running a customer reward package that entitles its subscribers to monetary reward for calls received.

Msimang, adds that "the N1 per minute revolutionary price offer is for every subscriber who utilizes N200 on voice calls within a 24 hour period."

According to her, those who have used N200 within the 24-hour window will be able to make on-net calls for the rest of that day at N1 per minute.  The company pegs the 24-hour period between midnight to midnight.

“Essentially, the subscriber will enjoy on-net calls for N1 for each day after he has utilised N200 on voice calls,” she says 

Under the plan, the N200 excludes access charges which each subscriber will still pay if applicable, aside from the N200 expended on voice calls. The N200 also excludes data access charges and data usage which will be charged totally separately from this offer.

According to the company, its ongoing reward campaign for all received calls by Multi-Links Telkom subscribers, "is already causing a storm in the industry."

"The way the promotion works, is that any active Multi-Links Telkom subscriber who receives a call from anyone else will receive 50 Kobo for every thirty seconds of that call. Those who have started enjoying the revolutionary reward package noted that it is unheard of in the history of telecommunications service provision in Africa for subscribers to be rewarded with free airtime for every received call", she adds.