Time has come to engage Marketing Analytics and Accountability

Nigerian corporations have rapidly adopted world-class marketing and customer engagement activities but have lagged in adopting a vital capability: Marketing Analytics. The firms that realise and adopt this evidence-based marketing will dominate their market space. CMOs should lead the charge because the implications are firm wide and the benefits substantial.                               Photo credit: Technology Times

  YEMI IBIRONKE Nigerian corporations have transitioned onto the world stage on several fronts with strategies, platforms and executions comparable to world-class firms but the adoption of accountability and sound Marketing Analytics by CMOs is required for realizing their marketing investments true potential.   The new competitive advantage Marketing Analytics is the art of using [...]

NCC wants Senate to drop controversy-ridden NigComSat Bill

Storm over NigComSat Bill as the nation's telecoms regulator wants the Senate to drop the Bill being pused by the government-owned staellite company: Ahmed Rufai, Managing Director, NigComSat (left); David Mark, Senate President and Okechukwu Itanyi, Executive Commissioner, NCC

  By Technology Times Reporter Lagos. November 3, 2012: The Nigerian Communications Commission (NCC) has appealed to the Senate to dump the Nigerian Communications Satellite (NigComSat) Bill saying that moves for autonomy by the government-owned satellite service company will undermine growth in the communications sector. NCC, the nation’s telecoms regulator says plans by NigComSat to [...]

Sports Minister: New media have effectively redefined the boundaries of inclusion

BOLAJI ABDULLAHI, Minister of Sports and Chairman, National Sports Commission (NSC) (in picture) says that, "The relationship between the global culture and the media on the one hand, and media and sport on the other is quite interesting as it is complex. The global culture creates the new media and the new media in turn drive the global culture; and the two combine, propelled by the logic of the mass market and consumerism to repackage sports as a commodity, delivered to the market through the satellite television, the internet and internet based channels, like Facebook, Twitter and YouTube."

  BOLAJI ABDULLAHI I feel highly honored and excited to be invited to this august occasion to speak on two issues that I am particularly passionate about, Media and Sports Development. My excitement, to be honest, is not just because I have been asked to engage issues which are related to my career as a [...]

“While students may hunger and yearn for computers they do not have the earning power to buy PC”, Minister of CommTech says

Minister of Communication Technology, Omobola Johnson

  “While students may hunger and yearn for computers they do not have the earning power – so while the demand will be catalysed by students it will be actualised by willing parents, wards, guardians, mentors and other well meaning Nigerians who are willing to invest as little as N3,500 a month in the future [...]

Juwah wants collective effort by Nigerians to safeguard telecoms infrastructure

Executive Vice Chairman, NCC, Eugene Juwah

  By Olubunmi Adeniyi Lagos. November 6, 2012: Eugene Juwah, Executive Vice Chairman (EVC), Nigerian Communications Commission (NCC), has appealed to all Nigerians to make it their collective responsibility to protect telecoms installations from vandalisation and theft in their communities in order to safeguard the nation’s communication infrastructure base. The telecoms regulator also wants the [...]

FG plans funding for local developers to unlock Nigeria’s N960b software sector, CommTech Minister says

Chris Uwaje, President ISPON (left); Liyel Imoke, Governor, Cross River State and Omobola Johnson, Minister of Communication Technology when she was shown the trophy that was won by the Overall Winner in the ISPON Software Competition Monday in Tinapa, Cross River State. Behind them are Funke Opeke, CEO, Main One Cable Company (left); Demola Aladekomo, President, Nigeria Computer Society (NCS); Ernest Ndukwe, Chairman, Open Media Group; an unidentified attendee and Titi Omo-Ettu, ex-President, Association of Telecommunications Companies of Nigeria (ATCON) at the event               Photo: Technology Times

  By Ibrahim Olukotun Lagos. November 3, 2012: Omobola Johnson, Minister of Communication Technology, has announced that the Federal Government will provide funding to local developers to enable the economy further unlock potentials of Nigeria’s software industry estimated at N960 billion. “The Ministry through the NITDEVF will also be seeding a venture capital fund specifically [...]

Cross River State unveils plan to transfrom Tinapa into Africa’s frontline technology hub

People work on a section of Tinapa Knowledge City last night during the commissioning in Calabar. The Cross River State Government is embarking on an ambitious plan to transform the expansive Tinapa Resort into a digital knowledge hub dubbed Tinapa Knowledge City and envisioned to be the continent's frontline technology park.         Photo: Technology Times

  By Technology Times Staff Reporter Lagos. October 31, 2012: Liyel Imoke, Governor of Cross River State last night said he is focused on fostering sustainable human capacity development in pursuing the Tinapa Knowledge Centre sited in the state to propel Nigeria into a major technology hub on the continent. Cross River State is embarking [...]

ICT: At ITU World 2012, CommTech Minister wants women inclusion

Hamadoun Toure, ITU Secretary-General (left); Laure Olga Gondjout, representing Gabon and Omobola Johnson, Minister of Communication Technology at the ITU Telecom World 2012 in Dubai

  By Olubunmi Adeniyi Lagos. October 22, 2012: Omobola Johnson, Minister of Communication Technology, has recommended basic connectivity, affordable access devices and service plans for greater inclusion of Nigerian women in the knowledge-based economy driven by ICTs just like their counterparts cross the globe. Johnson who made this recommendation at the Ministerial Roundtable discussion on [...]

Juwah: New NCC strategy for developing broadband infrastructure in Nigeria

Eugene Juwah, Executive Vice Chairman/CEO, Nigerian Communications Commission (left) with Hamadoun Toure, Secretary-General, International Telecommunication Union (ITU), says that political backing at the very top levels is needed to ensure broadband rollout that also ensures bureaucratic bottlenecks and access rights are speedily addressed.              Photo credit: ITU

EUGENE JUWAH Executive Vice Chairman, Nigerian Communications Commission The growth of the telecommunications sector in Nigeria and indeed in sub-sahara Africa in the last ten years has been impressive. In Nigeria for example, tele-density has risen from 0.44% (about 400 thousand active lines) in 2001 to 72% (just over 100 million active) in 2012. This [...]

Over one billion of world’s seven billion people yet to have mobile phone, ITU report shows

According to ITU, by end 2011, out of 1.8 billion households worldwide, one-third or 600 million had Internet access.

  By Bola Abbas Lagos. October 17, 2012: The number of mobile phones subscriptions increased by more than 600 million to a total of about six billion worldwide, or 86 per 100 inhabitants, a development that indicates that about one billion persons in the world’s seven billion population do not have mobile phones. According to [...]