By Olubunmi Adeniyi
The partnership which entails the mobile phone operator offering a co-branded Opera Mini browser, comes bundled in two flavours: Sport and Social.
According to Opera, the Etisalat two flavours, Social bundle and a Sports bundle, running on the latest Opera Mini brower version 7 is available to all the over 13 million Etisalat subscribers in Nigeria.
Opera explains that the Social bundle gives subscribers daily access to social networking sites, Facebook, Twitter and Naijapals, while the Sports bundle gives subscribers daily access to sites like Goal, Opera Sport and ESPN.
CEO, Opera Software, Lars Boilesen notes that the days of mobile phones simply being for calls and texting are long gone and operators are already offering more types of content, including streaming media, video, entertainment, maps and gaming as well as a host of other useful apps and tools.
Boilesen says that more than 200 million people around the world use Opera’s mobile browser each month, while adding that Opera Mini is a highly customisable mobile web browser that is compatible with more than 3,000 different makes of handsets.
“Operators can build their own user web experience with a co-branded Opera Mini solution, giving consumers a consistent experience, look and feel relevant to their market and operator of choice. Opera Mini reduces the data delivered to any handset by up to 90 per cent. For cost-conscious consumer this means they can access the web more, for the same price,” he adds.
“Opera Mini is the most loved mobile browser in the world, bringing a rich internet experience to all devices, regardless of phone or operating system. We believe that access to the internet is a basic human right and the number of operators we team up with, like Etisalat, means we can really deliver on that conviction. The World Bank recently issued numbers showing that for every mobile subscriber base increase of 10 per cent, a developing country’s GDP grows by 0.8 per cent. We think that’s awesome”, Boilesen says.
Speaking of the new offerings, Chief Commercial Officer, Etisalat Nigeria, Wael Ammar says the introduction of the new service will enhance the experience of mobile web surfers.
“At Etisalat, listening to customers is a crucial part of our business which we take very seriously. Not only have we launched the Opera Mini browser, we have also taken it a step further by creating data bundle plans for the convenience of our customers. We created data plans that will enable our subscribers to enjoy all-day browsing at the top mobile sites for an affordable daily fee. Our customers are in for an unparalleled experience with our network and the Etisalat Opera Mini bundles,” Ammar said.
Director, Products and Services, Etisalat Nigeria, Lucas Dada said that for customers to take advantage of this service, they must first subscribe to the bundle and thereafter visit m.opera.com to download the browser for free.
Dada notes that subscribers who do not wish to purchase any of the bundles can simply download the Opera Mini browser at the normal data rates.